Outlook on the future development trends of outdoor LED screens

With the increasing maturity of LED display technology, LED displays have emerged in the digital era, integrating functions such as video, text, pictures, and interaction. Today, LED displays can be found all over first- and second-tier cities, and third- and fourth-tier cities are also actively deploying them. However, the development of outdoor LED displays is not smooth sailing. The following LED display manufacturers provide a brief introduction to the future development of outdoor LED displays.

Urban development drives rising demand

With the rise of the concepts of smart cities and safe cities, the steady improvement of the domestic economy and the advancement of urbanization, LED displays play an indispensable role in urban infrastructure construction. The continuous improvement of infrastructure in third-tier cities has further promoted the demand for outdoor LED displays, with the growth rate even exceeding that of first- and second-tier cities. This is also one of the main reasons why LED display manufacturers have increased their deployment in third-tier cities through channel dealers.

Market size continues to expand

According to data, China's outdoor LED displays showed a rapid growth trend for nine consecutive years in 2018. It is expected that by 2021, my country's outdoor LED display market will reach US$15.7 billion (approximately RMB 100 billion), with an annual growth rate of 15.9%. This growth trend benefits from the promotion of smart city construction and the continuous innovation of LED display technology.

The advertising effect is remarkable and it has become a city landmark.

LED display screens have become the first choice for outdoor advertising media due to their characteristics of changing content anytime, anywhere, high-definition picture quality, wide viewing distance, brightness, advertising coverage and large-area seamless splicing. This form of advertising not only increases brand exposure, but also promotes advertisers’ revenue and local economic development. LED displays in some cities, such as Guanyinqiao Business District, Jiefangbei Golden Eagle Fortune Center, etc., have become landmark products in the city, attracting a large number of tourists and improving the city's image.

Lower prices promote market penetration

In order to launch new products, LED display manufacturers continue to reduce costs, causing the price of LED displays to be several times or even dozens of times cheaper than before. This trend has prompted LED displays to be more widely used in the market. As LED technology continues to advance, the decline in display prices will further promote market penetration. Do you know the current price of outdoor LED displays?

Technology upgrades, the rise of small-pitch LED displays

LED display manufacturers have launched small-pitch LED displays in response to market demand. This product can not only meet people's needs for high-definition display, but is also suitable for viewing at a closer distance. The small-pitch LED displays that have been launched on the market have a minimum pitch of up to 3.0mm. This makes LED displays more popular among end users and advertisers. What is a fine-pitch LED display?

Facing light pollution problems and market consolidation

Although outdoor LED displays have been successful in the market, their high brightness can easily lead to light pollution problems. In particular, LED displays installed near citizens' residential areas have caused dissatisfaction among citizens. The government has increased its supervision of environmental protection and has adopted a series of warnings and forced removal measures for LED displays that do not meet the requirements. This makes LED display manufacturers must solve the problem of light pollution, otherwise future development will be hindered.

Intelligent technology and networked market

With the maturity of LED display technology, outdoor LED displays can already be broadcast across regions, in the same city, or across China. By remotely controlling LED displays in different areas to play the same or different content, there is no need for personnel to come near the screen for control. In addition, LED displays can be combined with technologies such as social media, LBS geo-positioning, interaction and face recognition to achieve more interactive and personalized experiences.

Rising demand for personalization, diversification and customization

LED display manufacturers need to further improve their products to meet the growing demand for personalized, diversified and customized LEDs. Users' fatigue with a single display function drives manufacturers to continue to innovate and develop more diversified products. At the same time, the standardized development of LED displays is also constantly advancing to reduce costs, improve performance, and meet the diverse needs of the market. What should you consider when customizing LED digital screens?

Digitalization, information platformization, networking and intelligent development

With the continuous advancement of technology, LED displays are developing in the direction of digitalization, information platformization, networking and intelligence. This allows LED display manufacturers to have greater profits and room for innovative development in the market. The development of digital technology has brought more interactive opportunities and increased the importance of LED displays in urban construction.

Market competition is fierce, and brand voice is key

The competition in the LED display market is fierce, and the brand's right to speak has become key. LED display manufacturers need to seize market opportunities and continuously improve and optimize products to meet the all-round needs of users. Regarding issues such as light pollution, LED display manufacturers must comply with relevant standards and improve product performance to meet market challenges.

Taken together, outdoor LED displays will usher in broader development space in the future. However, to maintain market competitiveness, LED display manufacturers need to continue to innovate, adapt to market demand, and solve technical and environmental issues to ensure the sustainable development of the LED display industry.

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