The traditional LED electronic large screen industry is facing a situation where the market is close to saturation, but fortunately, the market demand for small-pitch LED displays continues to grow, becoming the main source of performance for many LED display manufacturers. As the industry gradually develops in the direction of refinement, small-pitch LED displays have ushered in new development opportunities. Here is an analysis of the global LED display market size trend in 2023.
Next, we will discuss the ten future development directions of small-pitch LED displays.
Industry transformation and upgrading is accelerating
Although the growth rate of the traditional LED electronic large screen market has slowed down and is close to saturation, the small-pitch LED display market continues to be booming. In order to break through the traditional situation, LED display manufacturers need to find new growth points, such as conference rooms, cinemas, night tour markets, bus transportation, command and dispatch centers, monitoring centers, and security. Another driving force for the upgrade is the mass production of COB and Mini LED technology. Display performance surpasses traditional SMD packaging in many aspects, bringing new development opportunities to the small-pitch LED display industry. What is a small-pitch LED display?
New business opportunities for small-pitch LED displays
As new technologies such as artificial intelligence mature, the next three years will usher in an explosive period for the AI industry. Small-pitch LED displays equipped with AI technology can bring more massive data and promote the development of the transportation industry and other fields in the direction of intelligence. In addition, merchants can use this data to push advertising content more accurately and effectively.
Technology is the basis of products
In the early days of the industry, there were many companies with uneven technologies. However, as consumers gradually consumed rationally, low-quality companies gradually withdrew from the stage of history. The problem of product homogeneity in the industry is becoming increasingly serious, and brand concentration is gradually increasing. In order to develop, LED display manufacturers must rely on advanced technology, find market positioning, and maintain their leading position in the field of cutting-edge technology.
Mini LED and Micro LED become new growth points
Traditional small-pitch LED display technology is limited to quantitative changes and has not achieved qualitative changes. In contrast, Mini LED and Micro LED technologies can achieve qualitative changes and lead the world. These two technologies are expected to dominate the market. China is in a leading position in both technology and market in the field of small-pitch LED displays, and the emergence of Mini LED and Micro LED technologies has provided new impetus for industry development.
Patent Protection
Recently, some Chinese companies have been affected by the US Section 337 investigation and faced accusations of patent infringement. In order to prevent similar incidents, Chinese LED display manufacturers have strengthened the protection of patent intellectual property rights, increased the proportion of independent research and development of patents, and avoided infringement incidents.
price watershed
With the development of the small-pitch LED display market, the price of traditional LED electronic large screens has dropped. In 2018, the P1.5 small-pitch LED display marked a watershed in the price of high-end products, and in 2019, P1.2 became the mainstream of the market. With technological advancement and scale expansion, the costs of LED display manufacturers have dropped, and the prices of products above P1.2 have gradually decreased.
Smart cities drive the development of small spacing
With the rise of smart cities, the market demand for small-pitch LED displays is increasing. More than 500 cities around the world are developing towards smart cities, which will bring growth to related display products and solutions. It is expected that the smart city market will exceed US$2 trillion by 2025, bringing broad prospects to the LED display industry.
Small spacing innovation is gaining popularity
Innovation is the key to enterprise development, and innovative applications are the long-term driving force for market growth. A number of innovations have emerged in the field of small-pitch LED displays, including visual effects, LED ice screens, wearable LED advertising clothes, etc., which have brought growth points to LED screen companies.
Engineering screen benefits
As the scale of the data economy increases, engineering large screens will benefit from new information technologies, especially small-pitch LED displays. New technologies such as the Internet of Things, artificial intelligence and 5G belong to the "data economy", and big data has a huge driving effect on the economy and China's GDP. Engineering large screens will gain market momentum from the growing demand for data.
VR/AR technology support
In recent years, VR and AR technology have become more and more closely integrated with small-pitch LED screens, and their application areas have expanded to e-sports games, industrial manufacturing, military exercises, etc. Here is the XR LED display application guide. this combination will also show its talents in the education industry, providing support for the construction of teaching environments such as virtual classrooms and virtual laboratories. In the process of education informatization, small-pitch LED+VR/AR is expected to usher in more implementation cases in 2019.
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