4 reasons to choose outdoor LED display

In today's Internet age, if there is any form of advertising that can instantly capture consumers' attention, penetrate into consumers' hearts and reach advertising information, making consumers irresistible, it must be outdoor advertising!

I remember seeing this sentence in an article: "The Internet has swallowed everything. It swallowed TV, print, newspapers, music and books. But it has not and will never swallow outdoor media." Whether it is a large Internet company or a well-known online platform, even if it already has its own platform, client, and online advertising media, it still needs outdoor advertising to attract consumers' attention and help brands firmly penetrate consumers' hearts! What are the advantages of outdoor advertising and the magic of winning consumers' favor? How do LED billboards work?

Large advertising area is the magic source of outdoor advertising

Take the conventional single-decker bus advertising as an example. If the bus is 12 meters long, 2.5 meters wide and 3 meters high, how large is the advertising area for the bus with full-body advertising? This is just a small example. Not to mention the big-name advertising on the walls of high-rise buildings and outdoor LED large-screen advertising. Unlike TV advertising and Internet advertising that only exist on narrow screens, big-name advertising and LED advertising with large advertising screens can grab consumers' attention at the first time even from a long distance. How much does an LED advertising truck cost?

Many outdoor LED billboards have become a beautiful landscape, integrated with urban buildings and becoming part of the landmark. Outdoor LED large-screen advertising has been sticking to its post for many years, and some people may think that they have become accustomed to its existence and have almost no impact on themselves. According to the survey, 26.04% of them think that there is no impact, 29.17% think that there is no impact and it doesn't matter, and only about 15% of people think that outdoor advertising has an impact on them. How much does an outdoor LED display cost?

The subtle influence of outdoor advertising

However, the agency found a strange phenomenon. Many people chose that outdoor advertising had no impact on them, but they would think of this outdoor advertisement during shopping and even choose to buy the product. Therefore, we found that outdoor advertising does not have no impact on consumers. In fact, they have memory of the content of the advertisement. The audience receives the content of the advertisement unconsciously. When they come into contact with the product again, the short-term memory will take effect and affect their final decision. Outdoor advertising subtly affects the psychology of consumers, leaving an impression in the subconscious of consumers, thus playing a role in consumers' purchasing decisions.

Ubiquitous contact with outdoor advertising

Everyone who goes out will be exposed to outdoor advertising. There is no need to touch a carrier, such as turning on the TV, opening a newspaper or magazine, or logging on to a website. You can see outdoor advertisements by walking on the road or the street. This is the irresistible contact of outdoor advertisements.

Isn't this the highest level of advertising influence? Quietly and when consumers are unprepared, the dissemination of advertising information is completed, which has an impact on consumers' psychology and behavior and becomes an advertisement that consumers cannot refuse. Are LED billboards expensive? How high is the running cost?

Unique advantages of outdoor LED display screens

High brightness and clarity: The high brightness and high resolution of outdoor LED display screens can provide clear pictures in all weather conditions, and can effectively attract the audience's attention whether it is day or night. How to adjust the brightness and contrast of LED display screens?

Durability and low maintenance cost: Modern outdoor LED display screens are waterproof, dustproof, UV-proof and other technologies, and have high durability. They have a long service life and low maintenance cost, and are suitable for long-term advertising display.

Flexible content replacement: Compared with traditional billboards, LED display screens can quickly and flexibly change advertising content. Through remote control systems, advertisers can update content in real time and provide more timely advertising information.

Environmental protection and energy saving: LED display screens use LED light sources, which are more energy-saving and environmentally friendly than traditional light sources, can effectively reduce energy consumption, and meet modern environmental protection requirements.

Diverse display effects: Outdoor LED display screens can not only play static advertisements, but also play dynamic videos. The display effects are more diverse and can better attract the audience's attention.

Conclusion

Choosing outdoor LED display screens as advertising media is not only because of its large advertising area and strong visual impact, but also because of its subtle influence and ubiquitous contact. In the Internet age, outdoor advertising is still an indispensable part of brand promotion. With its unique advantages, outdoor LED displays are becoming the mainstream choice for outdoor advertising, helping brands leave a deep impression in the minds of consumers.

Thank you for watching. I hope we can solve your problems. Sostron is a professional LED display manufacturer. We provide all kinds of displays, display leasing and display solutions around the world. If you want to know: Considerations for choosing LED display screens. Please click read.

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